The Quabbin Business Group - "Givers Gain"

Alot of people have a website developed for them, put it on their business cards, and forget about it. This is a bad idea.

The website is the most important source of information on your business.

• It is accessible 24x7. People can access it comfortably, in their own time.
• It can contain way more info than your business card, including sales pitches, special offers, photo galleries, polls, map and directions...

But you've gotta keep an eye on it, keep it updated. When someone is comparing your business with someone else's: the website will make a difference.

Here are some signs of an unattended website.

• Old stale graphics. Look around at other sites. what is working for them? Would your site benefit from a new look?
• Broken links. These can happen for a number of reasons and are easy to fix. But they are very frustrating for users. They want the info but, Surprise! it's not really there. Broken links equal a broken website.
• Old information. Maybe you made an update at one point, a special offer for example, but now the offer is over. However, it's still pretending to be News on your website. This is confusing.

A fresh updated living website is the only way to accuratley represent and effectively present your business. Keep it fresh and people will keep checking back for new content. Let it rot and they will stay away.